How Important is Linking

April 30th, 2014 by Rossy Guide

Basic description

A link is the usually underlined blue things you click on the interwebs. Linking to something is the act of implementing a link to something. This is accomplished using HTML and tags.

A link may be internal or external.

Internal links are links that go from one page on a domain to a different page on the same domain.

Code Sample

<a href=”” title=”Keyword Text”>Keyword Text</a>


Use descriptive keywords in anchor text that give a sense of the topic or keywords the source page is trying to target.

They are commonly used in main navigation.

Some uses of internal links are as follows:

o They allow users to navigate a website.
o They help establish information hierarchy for the given website.
o They help spread link juice (ranking power) around websites.
o Internal linking is also important from a user perspective.

External Links are hyperlinks that point at (target) any domain other than the domain link exists on (source). If another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

Code Sample

<a href=”” title=”link anchor text”>Link Anchor Text</a>


Use descriptive keywords in anchor text that reflect the same topic or keywords the target page is trying to target.

An external link is a link that points at an external domain.

o Top SEOs believe that external links are the most important source of ranking power.
o External links pass “link juice” (ranking power) differently than internal links because the search engines consider them as third-party votes.
o Top SEOs don’t believe that the “title” link attribute is used for rankings purposes.

Some importance of linking is as follows:

o Getting “dofollow” links back to your website helps increase your site’s PageRank which helps it rank better in search results. When you rank better in search results, you get more traffic, generate more leads, and increase sales.
o If you find a web site that you or your visitors find valuable, then link to it and ask for a reciprocal link to your site.
o If your web site is useful and important to your visitors, search engines will honor that. A well-designed link directory can help you to make your site useful and important for your visitors.
o Search engines just try to organize the Internet. Links build it. If you participate in building the Internet with good links, your web site is in a good position.


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